Harder than it looks - real estate photography
20th February 2023
Bath-based architectural and property photographer Pete Helme gives some tips and insights on how to capture great images to help market your property.
Use A Tripod
The lighting conditions are rarely perfect for a handheld shot indoors so the use of a tripod is incredibly important to get those tack sharp images. I normally shoot between F8-13 with the lowest ISO possible 64-100, but don't be afraid to increase your ISO if needed.
Wide-angle Lens
Tilt-Shift Lens can help with your straight lines; however, a wide-angle lens is a must for any interior photographer, just remember not to go OTT on the width of the images creating distortion and unrealistic imagery. Look for leading lines which flow through a space as these are your narrative. Remember you're trying to tell the story of the property, how it’s lived in and enjoyed, so don't always just shoot as wide as possible from the corners of the room.
Natural Light
I like to use natural light wherever possible. Keeping the lights off helps reduce glaring blown out lights and horrible colour cast which sometimes need a lot of editing. I find overcast days are the best as you're not battling with extreme or harsh sunlight.
I do carry external lighting and flashes and use them as needed. Be careful not to go over the top with too much artificial light as this can ruin your images, making them flat and unrealistic....it is a fine art.
RAW
Always shoot in RAW; the dynamic range of the DSLRs and mirrorless cameras these days is incredible so don't be afraid to push those highlights a little, or take a few exposures for your shadow and highlights which can be blended into your final images in post via layer masking and HDR if you so wish.
Close Ups
Don't forget to pay attention to the stand out features in the house, be it a grand fireplace, impressive cooker, a beautiful view....These close-up editorial images can be just as important in selling the story of the space.
Set The Scene
Probably one of the most forgotten and key parts of interior photography is to set the scene. When I first arrive, I have a tour of the space, looking for the best light and making notes on what needs to be cleaned up. In an ideal world the space is looking its best and ready to go, however take time to clean up the space the way you want. There is nothing more annoying than returning to edit and finding things that stand out like a sore thumb, becoming a distraction in your photos.
(Photographs above taken by Pete Helme of: Heritance Kandalama, Strang Manor Farm, Hush Kitchens, The Pig Hotel, The Traditional Carpenters. To see more of Pete’s work: www.petehelme.co.uk)